2025 | Design Product & Packaging
| New Talent
- pronoun
she/her - Why did you create this work?
This project was created for my packaging class, inspired by emperor penguins. Their long journeys to hunt and feed their young symbolize care and dedication. I reimagined the emperor penguin as a hardworking, lovable “delivery worker,” bringing refreshing soda from Antarctica—perfect for hot summer days. With the theme “Bringing Coolness, Sharing Love,” this design blends a love for nature and adventure with a focus on sustainability. - How were your illustrations used?
My illustrations were used for the branding and packaging, featuring an emperor penguin mascot on soda cans, bottle labels, and promotional materials. The visuals emphasize a refreshing, adventurous spirit while reinforcing a sustainability message. - What materials and techniques did you use?
Pencil，Photoshop - Was this project commissioned?
Un-commissioned / Self-initiated - Agent
N/A - College / University
Maryland institute college of art - Course and graduation date
2025 Illustration practice - Instagram
instagram.com/yuganida_art/
- Biography
Yu Fan is an illustrator and designer based in Baltimore, currently pursuing a graduate degree in illustration. With a background in fashion design, Yu Fan explores themes of self-expression, personal style, and storytelling. Their work spans children’s books, branding, and packaging, often featuring playful characters and strong visual narratives. Passionate about blending illustration with fashion, Yu Fan also highlights sustainability and creativity in their designs. - Where are you currently based?
United States of America (USA)
