2025 | Advertising
| Professional
- Why did you create this work?
The World Skate Games are an international biennial multi-sport event, comprising all the world roller sport disciplines. For the Italian edition, we were commissioned for a set of 12 illustrations and elements that could provide the basis for a full design system with which to decorate spaces, sport apparel and everything in between.
We then animated every subject into a cohesive event trailer. - How were your illustrations used?
The individual discipline illustrations were used for digital and printed communication for WSG, and for site specific events leading to the finals.
They were then applied as large-scale decorations in wonderful locations in Rome.
We derived a loose and free design system with the abstract portions of our artworks that was used anything from skate ramps to racing bibs, digital screens and signage. - What materials and techniques did you use?
We always start with hand-drawn sketches of the illustrations, then fleshed out and finalized through Adobe Illustrator as vector artworks.
Animation was done in After Effects. - Was this project commissioned?
Commissioned - Commissioner Company
World Skate Games - Commissioner Instagram
@worldskategames - Personal Website or Portfolio Link
truly-design.com
- Instagram
@trulydesigncrew - Biography
Truly Design Crew is a project born in Turin in 2003 from a passion for graffiti and visual art in a broader sense. They now work skating the line between fine art, muralism and illustration, with artworks on walls in cities, museums, private homes and business headquarters in Italy, Europe, New York, Hong Kong and Macau and working for Amazon, Spotify, Ferrari, Nike, Redbull, Adidas, and more. - Where are you currently based?
Italy
