2025 | Animation
| Professional
- pronoun
Him - Why did you create this work?
This project was born from a collaboration between Studio Poink and writer Tal Menkes, driven by a shared desire to spark reflection on life’s complex realities. Through a naive yet cynically charged style, the series makes uncomfortable truths accessible to a wide audience, blending humor with thought-provoking storytelling. - How were your illustrations used?
The illustrations were animated and shared on social media platforms, using both Studio Poink's and Tal Menkes' networks. This ensured broad accessibility and engagement, sparking conversations and making the project's thought-provoking themes relatable and shareable. - What materials and techniques did you use?
The project features digital drawings animated in 2D, using a freehand style that mimics the texture and feel of illustrations on paper. This approach blends the organic look of traditional sketching with the precision and fluidity of modern digital animation. - Was this project commissioned?
Un-commissioned / Self-initiated - Personal Website or Portfolio Link
studiopoink.com/
- Instagram
@studiopoink - Biography
Assaf Benharroch
Assaf Benharroch (b. 1978, Israel) is a co-founder and Art Director at Studio Poink. He graduated in animation and illustration from Minshar for Art, Tel Aviv, in 2008. Assaf has worked with leading clients, including WIZ, WIX, Waze, Microsoft, TikTok, and Coca-Cola, and has taught digital illustration at top Israeli institutions. - Where are you currently based?
Israel
