WIA


WIA The AOI Di
2025 | Design Product & Packaging | New Talent
  • pronoun
    She/They
  • Why did you create this work?
    This self-initiated project was inspired by my childhood favorite zoo that I used to visit with my parents. I want to create a series of design that capture the whimsy I felt during visits with my family while honoring Oakland Zoo’s dedication to the welfare of its animal residents. I hope to explore a playful aesthetic that appeal to children and adults alike.
  • How were your illustrations used?
    This project was imagined as part of a branding of the Oakland zoo. With logo, tickets, map, and other illustrated assets that can be used, distributed, and collected to inspire long lasting joyful memories.
  • What materials and techniques did you use?
    Photoshop
  • Was this project commissioned?
    Un-commissioned
  • College / University
    Rhode Island School of Design
  • Course and graduation date
    BFA Illustration 2024
  • Personal Website or Portfolio Link
    peishanyu.com
  • Instagram
    @peishan_doodles
  • Biography
    Peishan Yu is an illustrator, book designer and recent graduate from the Rhode Island School of Design. Inspired by tiny houses and inside jokes shared among friends, they strive to create humorous and engaging designs that celebrate the delight in everyday life.
  • Where are you currently based?
    United States of America (USA)
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