2025 | Advertising
| Professional
- Why did you create this work?
I wanted to celebrate Moldova’s winemaking heritage in a way that makes Moldovans proud. The National Office of Vine and Wine commissioned five illustrations reflecting their core messages. Inspired by Moldova’s forgotten mosaics, I used the technique to convey the complexity of local wines through a timeless yet modern visual style. - How were your illustrations used?
The illustrations promoted the National Wine Day, held in Chișinău’s Grand National Assembly Square. They served as a visual identity for the event, and were applied to stages, flags, banners, event merchandise, and large-scale physical installations. The illustrations will continue to represent Wine of Moldova internationally, reinforcing the country’s presence on the global wine stage. - What materials and techniques did you use?
I started sketching on my XP Pen tablet, refining the compositions to align with each slogan. I vectorised the sketches in Adobe Illustrator for precision and scalability. The challenge was to balance geometric forms and organic fluidity, reviving an art style by bridging tradition and modernity. - Was this project commissioned?
Commissioned - Commissioner Name
Eugen Boico - Commissioner Company
Publicis Moldova - Who was the work commissioned for?
Wine of Moldova - Personal Website or Portfolio Link
maksgraur.com
- Instagram
@maksgraur - Biography
Maks Graur is a Digital Illustrator and Art Director. He graduated in 2018 with First-Class Honours in Graphic Design from Oxford Brookes University, and completed an Art Direction short course at UAL in 2022. He blends design and illustration, always starting with a strong concept before developing any visuals. - Where are you currently based?
Romania
