2025 | Advertising
| Professional
- pronoun
She/Her - Why did you create this work?
I was commissioned by the Art Director Ada Diez to design the poster for the 39th edition of Cinema Jove, Valencia’s International Film Festival. The goal was to create a visually striking piece that would capture the festival’s essence and serve as the centerpiece for its promotional campaign. - How were your illustrations used?
The poster I designed became the heart of the campaign, which Ada then expanded into a full visual identity. She adapted it into banners, billboards, and digital ads that filled Valencia in the weeks leading up to the festival. Guillamon Studio brought it to life with animation for the opening of every screening during the event. - What materials and techniques did you use?
Digital media (Ipad Pro & Procreate) - Was this project commissioned?
Commissioned - Commissioner Name
Ada Diez - Commissioner Company
CINEMA JOVE - Commissioner Instagram
AD: @adadiez | Animator: @guillamon.studio | Commisioner: @cinemajove - Who was the work commissioned for?
CINEMA JOVE - Agent
Pencil Ilustradores - Agent Instagram
@pencil_ilustradores - Personal Website or Portfolio Link
laurawaechter.com/
- Instagram
@laura_waechter - Biography
Laura Wächter is an Andalusian illustrator based in the US since 2021. She teaches art at the University of Virginia and won the 2020 World Illustration Award for book covers. Known for her turquoise, red, and yellow palette, she creates intimate, raw visuals exploring human vulnerability and everyday life. - Where are you currently based?
United States of America (USA)
