2025 | Design Product & Packaging
| Professional
- pronoun
She/Her - Why did you create this work?
Valio, a Finnish dairy and food company, partnered with TBWA\Helsinki to refresh the look of its iconic Grandi juices. I was commissioned to create new illustrations for the packaging—character-driven for juice boxes and more graphic for one-liter cartons. The goal was to make the designs appealing to all ages, adding lightness and color to everyday life. - How were your illustrations used?
The illustrations are featured in the packaging and branding materials for Valio Grandi juices, with each product having its own unique design that represents its flavor.
- What materials and techniques did you use?
This artwork was digitally created using Procreate and Adobe Photoshop.
- Was this project commissioned?
Commissioned - Commissioner Company
TBWA\Helsinki - Commissioner Instagram
@tbwahelsinki - Who was the work commissioned for?
Valio - Personal Website or Portfolio Link
eijavehvilainen.com/
- Instagram
@eijavehvilainen - Biography
Eija Vehviläinen is an illustrator and designer based in Helsinki, Finland. Her work is defined by strong composition, distinct shapes, and a confident use of color. Eija aims to create pieces that are versatile, timeless, and easily recognizable, bringing thoughtful yet joyful perspective to the world of visual design. - Where are you currently based?
Finland
