2025 | Advertising
| Professional
- pronoun
He/Him - Why did you create this work?
"HATARAQUIZ" is an interactive project by Persol Career ltd. Japan, featuring 100 illustrated questions about Japanese work culture. It invites people to reflect on and challenge norms around “hataraku” (working), encouraging new perspectives and more personal, sustainable ways of working. - How were your illustrations used?
Digital and printed media Throughout Tokyo, Japan; campaign website, card deck, posters, catalogues, etc. - What materials and techniques did you use?
All images were first hand drawn and then finalized using Adobe Illustrator. - Was this project commissioned?
Commissioned - Commissioner Name
Siyun Kim - Commissioner Company
Wieden+Kennedy Tokyo - Commissioner Instagram
@wktokyo - Who was the work commissioned for?
Persol Career Ltd. - Agent
Agent Bauer - Agent Instagram
@agentbauer_com - Personal Website or Portfolio Link
bjornoberg.com
- Instagram
@bjorn_oberg - Biography
Björn Öberg is a Swedish illustrator and graphic designer whose practice spans nearly two decades, collaborating with clients across editorial, cultural, and creative industries. His concept-driven work blends emotional depth with visual storytelling across illustration, animation, and fine art. - Where are you currently based?
Sweden
