WIA


WIA The AOI Di
2025 | Science & Technology | Professional
  • pronoun
    He/Him
  • Why did you create this work?
    I was asked to illustrate research on new haemoglobin thresholds to define anaemia. Anaemia occurs when there are not enough red blood cells or when the concentration of haemoglobin within red blood cells is lower than normal, therefore leading to less efficient delivery of oxygen around the body. The idea was to create something engaging and beautiful that clearly illustrated the concept.
  • How were your illustrations used?
    Cover of The Lancet Haematology April 2024
  • What materials and techniques did you use?
    Digital painting in Photoshop
  • Was this project commissioned?
    Commissioned
  • Commissioner Name
    Emma Cookson
  • Commissioner Company
    The Lancet Haematology
  • Who was the work commissioned for?
    The Lancet Haematology
  • Agent
    Début Art
  • Agent Instagram
    @_debutart
  • Personal Website or Portfolio Link
    samfalconer.co.uk
  • Instagram
    @samfalc
  • Biography
    Sam Falconer is an illustrator based in the UK with a particular interest in science. He studied illustration at Kingston University in London and has since gone on to work with a diverse range of both national and international clients. These have included Science, Nature, National Geographic, New Scientist, Scientific American, Penguin Random Random House, Simon & Schuster, The Guardian, The Times, The Washington Post, Wired and Youtube.
  • Where are you currently based?
    United Kingdom (UK)
Sam FalconerSamFalconer_HaemoglobinThresholdstoDefineAnaemia_image1