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2025 | Science & Technology | Professional
  • pronoun
    She/Her
  • Why did you create this work?
    Rivers2Restore is a project dedicated to restoring several European rivers that have been heavily modified by human activity, significantly impacting freshwater ecosystems and the surrounding landscapes. WWF contacted me to create an illustration of a fictional, free-flowing river that highlights the restoration efforts of their project.
  • How were your illustrations used?
    The image should be featured in the annual report, on social media, and on large-scale posters. Additionally, I was commissioned to create an animated version of the artwork for display at their events in a large format.
  • What materials and techniques did you use?
    The illustration was created digitally with Procreate and Adobe Photoshop. For the animation, I used Adobe After Effects.
  • Was this project commissioned?
    Commissioned
  • Commissioner Name
    Zoë Casey
  • Commissioner Company
    WWF
  • Commissioner Instagram
    @wwf @wwfbelgium
  • Who was the work commissioned for?
    WWF
  • College / University
    University of Arts Linz/Austria
  • Course and graduation date
    Fine Arts/Painting, 2015
  • Personal Website or Portfolio Link
    petra-braun.com
  • Instagram
    @petrabraunillustration
  • Biography
    Petra Braun is a freelance illustrator based in Austria. She specializes in digital illustration, highlighting women’s empowerment and a love for nature in a modern, feminine, bright, and playful style. Primarily focused on editorial and publishing work, she has collaborated with clients such as Sephora, The Met, Penguin Random House, Simon & Schuster, Macmillan, Greenpeace, and WWF.
  • Where are you currently based?
    Austria
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