2025 | Advertising
| Professional
- pronoun
She/Her - Why did you create this work?
I was commissioned to create a magical artwork that was a twist of the traditional alongside contemporary luxury, in order to encourage customers to create their own Winter Wonderland with Harrods Concierge. It was important that the artwork combined a sense of place (London) but also allowed people to let their imagination run wild. It was great to help the team bring their vision to life. - How were your illustrations used?
The illustration was used for a small run of a luxury printed brochure. - What materials and techniques did you use?
I used traditional watercolour, a few digital edits in Procreate then logos added in Photoshop. - Was this project commissioned?
Commissioned - Commissioner Company
Le Collectioniste - Personal Website or Portfolio Link
nikigroom.com
- Instagram
instagram.com/_nikigroom/
- Biography
Niki Groom is a fashion designer turned illustrator & has been commissioned to create artwork for travel, fashion and beauty brands, working on packaging, advertising and live at events (Langham, Molton Brown, Clinique, Ascot etc). Niki is currently developing her reportage practice, where she documents stories in which people wish to remain anonymous. Her work is colourful and full of energy. - Where are you currently based?
United Kingdom (UK)
