2025 | Longlist | Advertising
| Professional
- pronoun
She/Her - Why did you create this work?
These four illustrations were created for a campaign raising awareness about antifeminism. They highlight key feminist milestones—the 1969 Stonewall resistance, 1973 Pierburg strike, 1977 marriage law reform, and 2017 #MeToo movement. The campaign reminds us that these rights were hard-won and are not guaranteed, while addressing the forces opposing feminist progress, both in Germany and globally. - How were your illustrations used?
The illustrations appeared on coasters and online. One side of each coaster bore the slogan "Früher hätt's nicht gegeben" ("That wouldn't have happened before."); the reverse showed a cropped image, a year, and a QR code. Scanning the code led to a website with a timeline of key feminist milestones, where the full image and its related achievement were revealed. - What materials and techniques did you use?
The images were created digitally, in Procreate. - Was this project commissioned?
Commissioned - Commissioner Company
Büro Gestalten - Commissioner Instagram
@buerogestalten - Who was the work commissioned for?
AWO Köln - Agent
Salzman International - Agent Instagram
@salzmanart - Personal Website or Portfolio Link
luisajung.com
- Instagram
@luisa.jung.works - Biography
Luisa Jung was born and raised in Argentina. She graduated in Architecture at the University of Buenos Aires. Her work spans editorial illustration, publishing, children’s books, corporate communications, and advertising. As a conceptual illustrator, ideas are at the heart of her work. Her client portfolio includes names such as The New York Times and The Washington Post. - Where are you currently based?
Germany
