WIA


WIA The AOI Di
2025 | Design Product & Packaging | Professional
  • pronoun
    She/ Her
  • Why did you create this work?
    The brief was to create a new gift concept for Lush’s popular Snow Fairy range with a retro feel, abstract dreamscape in a psychedelic, playful and vibrant style. Illustrations had to be applied to a spinning music box tin, with a lid containing cut out elements of the design. The Snow Fairy range's distinctive pink, starry aesthetic was retained but reworked with mushrooms as a central feature.
  • How were your illustrations used?
    I created a continuous illustration to wrap around the tin and flow seamlessly over the join. I designed the cut out elements inside the dome of the lid. For this section I chose illustrations that would create tiers within the composition and were simple but playful shapes that were easy to produce. I also illustrated an optical illusion pattern for the surface of the lid, below the cut outs.
  • What materials and techniques did you use?
    The initial drawings for this artwork were done by hand in pen and pencil and then put together digitally. I used photoshop and illustrator to put the artwork together and add colour. I created some textures with a risograph printer, scanned them and applied them to the artwork on illustrator.
  • Was this project commissioned?
    Commissioned
  • Commissioner Name
    Suzie Hackney
  • Commissioner Company
    Lush Cosmetics
  • Who was the work commissioned for?
    Lush Cosmetics
  • Personal Website or Portfolio Link
    lucywooler.com
  • Instagram
    @lucy_wooler
  • Biography
    Lucy is an illustrator from Nottingham with a BA in Illustration (Norwich University of the Arts) and an MA in Children’s Book Illustration (Cambridge School of Art.) Lucy has worked as a designer for Lush and as a freelance illustrator. Lucy uses both analogue and digital techniques and particularly loves screen printing. She has worked with clients such as Bird and Blend and Scoop Magazine.
  • Where are you currently based?
    United Kingdom (UK)
Lucy WoolerSnow Fairy Tin Side 1
Lucy WoolerFlat Lay of Tin Artwork
Lucy WoolerCut Outs Inside Dome Close Up
Lucy WoolerSide 2 of Tin
Lucy WoolerSpinning Tin Lid – The tin also plays Lush Spa Music