WIA


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2025 | Design Product & Packaging | Professional
  • pronoun
    He/Him
  • Why did you create this work?
    The project was commissioned by Vinyl Moon, a vinyl club - subscription service. Every month they release a limited "mixtape" record, and they collaborate with an artist to create the artwork for its packaging. I had the pleasure to create the artwork for their 109th volume, entitled “Blink And You’ll Bliss It”.
  • How were your illustrations used?
    I saw the gatefold as an art canvas to play with,and that's why the illustrations cover the entire packaging. A big eye is the central element of the artwork, from which emerges an infinite & colorful universe. To reinforce this concept of an "inner world explosion”, part of the cover -the eye- uses a lenticular print, so it becomes an animated illustration: it mutates, it transforms, it explodes.
  • What materials and techniques did you use?
    After drawing everything by hand, the final illustrations were created using Adobe Illustrator and Adobe Photoshop. For the eye animation (cover), I created the 3 frames of the animation and they were printed using lenticular printing technique.
  • Was this project commissioned?
    Commissioned
  • Commissioner Company
    Vinyl Moon
  • Personal Website or Portfolio Link
    joseppratsorolla.com/
  • Instagram
    @theycallmesepe
  • Biography
    Josep Prat Sorolla (1988) is a visual artist based in Igualada (Barcelona). Besides his personal work as an artist, he also works as a commercial creative director, art director, illustrator and motion grapher, for a wide range of international clients such as Adidas, Apple, MTV, The Guardian or Netflix, among others.
  • Where are you currently based?
    Spain
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