2025 | Advertising
| Professional
- pronoun
He/Him - Why did you create this work?
I collaborated with the advertising agency to create three posters for the San Diego Opera season. The brief encouraged a conceptual, symbolic approach, avoiding literal depictions of scenes. The goal was to intrigue and entice opera-goers, combining a full figure interacting with a symbolic element, subtly referencing the opera's themes, period, or setting. - How were your illustrations used?
The illustrations were used across collateral print materials, website, email blasts, and social media. Additionally, the rights included animation adaptations for local PBS TV and social media campaigns. - What materials and techniques did you use?
I created the illustrations using Adobe Photoshop and a Wacom pen tablet. - Was this project commissioned?
Commissioned - Commissioner Name
Steve Esser - Commissioner Company
San Diego Opera - Commissioner Instagram
@sandiegoopera - Who was the work commissioned for?
The work was commissioned by Esser Design for the San Diego Opera. - Agent
Salzmanart agency - Agent Instagram
@salzmanart - Personal Website or Portfolio Link
joeyguidone.com
- Instagram
@joeyguidone - X (formerly Twitter)
@JoeyGuidone - Biography
Joey is an Italian illustrator working internationally. His bold, graphic style blends visual metaphor and emotional clarity to turn complex ideas into striking visuals. His work has appeared in The New York Times, Science, and The Economist, with clients including Apple, Adobe, Barilla, the BBC, and top academic institutions. - Where are you currently based?
Italy
