WIA


WIA The AOI Di
2021 | Longlist | Advertising
  • Was this project commissioned?
    Commissioned
  • Commissioner Name
    Stella Artois
  • Commissioner Company
    King James Group
  • Who was the work commissioned for?
    King James Group
  • College / University
    The Open Window
  • Personal Website or Portfolio Link
    curiouslauren.com
  • Instagram
    @curious_lauren
  • Biography
    Lauren Mitchell is a 28 years young, Art Director, Designer and Illustrator based in Johannesburg, South Africa. She strives to create meaningful work using creativity for good. Empowerment, equality, inclusivity and self-care are themes that come through strongly in her work. Her hobbies include pottery, perfecting her bangs without shaving off her eyebrows and collecting rare tropical plants. Lauren studied Visual Communication and Film at Open Window and has been working in advertising since 2015. She currently holds a position as Creative Group Head at King James Group, a top independent creative agency in Africa. Over and above her full-time career, Lauren has also taken on a number of freelance clients for her illustration work, her client list includes Pernod Ricard, Absolut Vodka, AB InBev, Yoppie (UK), Goop (US), Glitter Ball & Cannsun (CA). With just 6 years in the industry, she’s already been featured in VISI magazine, Glamour, Goop, and has partnered with Absolut to find South Africa’s next generation of design talent.
  • Where did you hear about the competition?
    AOI social
Curious LaurenWet Paint Launch
Curious LaurenArtworks
Curious LaurenArtwork on public bench
Curious LaurenPainting in progress